IT has been the subject of feverish
speculation for some time now. Japanese car major Honda’s fourth-gear run
in India triggered off questions about when the company would roll out something
to target India’s booming small car market.
So far,
Honda’s only volume bet in India has been its City sedan, pitched securely
in the mid-C segment with its Rs 7 lakh-plus positioning. Given that the City
has sold around 1.5 lakh units since its launch in ’03, auto analysts felt
it was only a matter of time before Honda stepped into the real volume
game.
For its part, the car major remained tight-lipped about its
possible small car plans. Until now, that is. Honda top brass now say that a
small car foray is entirely possible and very probable and will happen in the
next 3-5 years to give the company a solid foothold in India’s volume
pool. But what are Honda’s options in the small car market? What kind of
engine and specs will the car sport?
Auto analysts have been asking
these questions for a long time. And for the first time, company officials have
come up with some answers. According to M Takedagawa, president and CEO, Honda
Siel, the company is “deeply studying the possibility of entering the
small car segment and looking at our portfolio to see which models will suit
Indian conditions.”
As for the choice of models, Honda, he
says, is “looking at the coming portfolio because we don’t want to
disappoint customers by bringing in something from our current portfolio which
has already been around for a few years.” And that, he adds, includes,
“the current Jazz/Fit.”
There’s a reason why the
Jazz/Fit is of particular interest to Indian auto analysts. Built on the same
platform as the current City but in a hatch avatar, the Jazz/Fit is already
available in most of Asia and Europe. And in Asia, it mostly co-exists with the
City in markets like Thailand, Singapore, Malaysia and Indonesia. The Jazz is
called Fit in the US and Japan.
What does this geographical spread
mean for India? Given that Honda Siel sources most of its knocked down kits from
Thailand, it makes sense that it will not choose a model for India that’s
not available in that market.
To that extent, the Fit/Jazz hatch
fits in perfectly. Also Honda’s strategy for India has been to pick
existing global platforms. “For Honda the usual strategy is to take an
existing global model and tweak it for India,” says Takedagawa.
“Usually that’s what we do.”
If that’s the
Honda way, there’s no reason why the company should make an exception for
its small car project. Currently Honda has four major global platforms—the
Accord, the Civic, the CRV and the Fit/Jazz/City. Although it does have market
specific platforms, these are its four basic global model
families.
There’s a reason for its geographical spread which
also ties in with Honda’s small car plans. “Development of a car is
very expensive and it’s amortised over large volumes,” says
Takedagawa. “So whatever models we have, we like to amortise them across
global volumes.”
Given that the City is already here in India,
introducing its hatch avatar will make volume and cost sense for Honda. The
hatch version can be tweaked to suit Indian small car specs and the engine too
can be similarly tweaked.
Currently the Fit sports a 1.3 and 1.5
litre IDSA and VTec engine; the IDSA engine is the same as the City Exi and Gxi.
Sources say the 1.3 litre IDSA can easily be tweaked to 1.2 litre and strapped
on to the Jazz/Fit hatch. “If Indian regulations for the small car
stipulates a 1.2 litre engine, we are ready to invest in that to adjust to the
demands of this market,” says Takedagawa.