Bustos testing low-power Spanish-language TV station
The Business Journal of Milwaukee
A new low-power, Spanish-language television station has begun airing a test pattern as a step toward carrying programming from Azteca America, a Spanish-language network, according to Wisconsinbroadcasting.com.
The Web site reported Monday that WBWT-LP (Channel 38) is on the air and can be picked up locally by TV sets with antennas.
The station is owned by Bustos Media L.L.C., Sacramento, Calif., which also owns WDDW-FM (104.7), which has the on-air nickname "LaGranD."
Bustos received federal approval in May to buy the construction permit of a low-power television station to broadcast on Channel 38 in Milwaukee. The 150,000-watt TV station will broadcast from the Milwaukee Public Television tower in Milwaukee. Broadcasts are expected to reach Cedarburg to the north, a little beyond Pewaukee to the west and all of Oak Creek to the south.
Bustos executives previously said they also plan to add more Spanish-language radio stations in the area.
In August, Bustos bought a two-story office building at 1136 S. 108th St. in West Allis for $1.2 million from Time Warner Entertainment. The building is is undergoing remodeling for the offices and studios of WDDW and the television station.
WDDW has been running a split operation with its on-air studio in Sturtevant and its sales office in Greenfield.
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